Mattress company Casper promotes its mattresses in a new commercial.
The spot, titled “For the Love of Sleep”, features various individuals sleeping and emphasizes that sleep is inspiring and important. Viewers are then asked if they are getting the sleep they deserve and the voiceover points out that this is a wake-up call for them to love sleep as much as Casper does. The narrator then declares that a Casper mattress is obsessively engineered for your best rest and urges people to hug their pillow, steal that blanket, and snooze like there’s no tomorrow, all for the love of sleep.
At the end of the commercial, viewers are encouraged to visit casper.com or a store near them.
In April 2021, Casper partnered with Vanessa Bayer to front its “Love Your Tomorrow” campaign for the Casper Cooling Collection, a line of innovative cooling products designed with the brand’s most technologically-advanced solutions to minimize nighttime overheating.
Last year, the brand declared that all Casper employees will be paid to sleep on the job & ignite their super powers with its first official nap hour from 3-4pm ET.
