BMW showcases its new BMW iX3, the latest generation of its first fully-electric X model, in a commercial that carries the tagline “Adventure, electrified”.
The spot features a diverse cast of individuals in the new iX3, going different places and doing various activities, such as driving through the city, up in the mountains, where they admire stunning views, and at the beach, where they go surfing and scubadiving.
The soundtrack music is a song whose lyrics include “too many times, too many people were told that love can never be cold, aha speeding like a drum to love, now give me some can you can you see?”
The new BMW iX3, starting at $85,095, features distinctive newly designed M-specific 20″ aerodynamic wheels and a kidney grille that matches the look with a high gloss black finish.
Its spacious interior is lined with fine materials and features a fancy, futuristic design; a large digital dashboard displays the future of BMW’s iDrive infotainment system and is controlled by a cool see-through rotary knob on the center console.
In terms of technology, it boasts the BMW Intelligent Personal Assistant and – with the optional BMW Live Cockpit Professional- two large 12.3″ screens complete with Apple CarPlay and Android Auto.
