Amazon continues its latest ad campaign, titled “It’s On Prime”, with a new installment, highlighting that “Shopping. Streaming. Starting over. It’s on Prime.”
Titled “Separation”, the spot features two lovers who separate after a terrible fight. However, they still share their Prime membership, so they watch shows on Amazon Prime, he is able to see the red dress she bought on Amazon, which makes him stream a revenge body workout.
As the spot ends, it turns out that they decide to start over after watching a romantic scene on Amazon Prime.
“Shopping. Streaming. Starting over. It’s on Prime.” onscreen lines read at the end of the commercial.
The soundtrack music is 1964 single “(There’s) Always Something There to Remind Me” by Lou Johnson.
Amazon Prime is a membership that comes with a series of benefits including fast, free delivery on millions of items, exclusive perks, and savings.
New members enjoy a free 30-day trial of Prime. After this trial period, Prime is $14.99 per month or $139 per year. Users have the possibility to cancel anytime.