Volkswagen showcases its electric vehicles in a heartwarming commercial, that positions Volkswagen as an authentic brand with a new commitment to sustainability transformation and great experiences while staying true to its values of trust and timeless design.
“This is a car. Full of the latest innovation ready to go out in the world. But it’s not a Volkswagen yet. Now this car is about to become a Volkswagen. Because it’s not a Volkswagen until there’s sand under the mats, until you spill ice cream on the brand new seats, it’s not a Volkswagen until it has a name, like Matilda, Lily, or Bug. It’s not a Volkswagen until you break up in it and make out. It’s not a Volkswagen, until it takes you to the worst best day in your life, till you realize that children grow up so fast. Until you realize your parents grow old so fast. It’s not a Volkswagen until it’s accessible to all. And until the technology inside makes you smile. It’s not a Volkswagen until it helps build a world your grandchildren drive in. So you see, we make cars, but no matter how advanced the technology inside, it’s not a Volkswagen until there are people in it,” the voiceover says in the 90-second spot, which features a diverse cast of individuals and the brand’s ID.4 GTX, the ID.5, and the ID. Buzz Pro.
The soundtrack music is the 2019 song “Porcelain” by German composer Lambert, famous for always performing masked. The track is included on his sixth album, “Pure”.
