Oreo reminds us that “Life’s sweeter together” in its latest commercial, which promotes its Oreo Chocolate Sandwich Cookies.
The spot features a little boy having a video call with his grandfather and showing him how he splits an Oreo biscuit in two and twists the two halves apart before dipping them in milk. The old man does how the boy teaches him and they thus enjoy the sweetness together.
The spot, scored by Tee Fletcher’s song “All Because of You”, ends with the tagline “Life’s sweeter together” flashing across the screen.
The brand’s “Stay Playful” campaign, from The Martin Agency, debuted in February 2019, with a TV commercial starring musician Wiz Khalifa and his 5-year-old son Sebastian. For the soundtrack, the rapper recorded an original song entitled “Playful 4 Life,” whose lyrics declare “They say we’re too grown for fun? We say playful’s never done”.
The brand has also promoted its various other cookies over the years, including OREO Thins, which are thin and crispy sandwich cookies available in Dark Chocolate, Mint, Latte, and Lemon, as well as its limited-edition OREO TROLLS WORLD TOUR cookies, which are inspired by characters from the movie, named Queen Poppy and Tiny Diamond.