King’s Hawaiian promotes its Hawaiian Slider Buns and Original Hawaiian Sweet Rolls, as well as Marvel Studios’ Guardians of the Galaxy Vol. 3, in a new commercial.
The spot features a family barbecue party where a girl says she has invited some of her friends. It soon turns out her friends are some of the protagonists from Guardians of the Galaxy, who are very eager to try the sliders and other foods prepared with King’s Hawaiian rolls and buns. When uncle Timmy tries to grab a slider, for instance, Groot steals them all.
“Nothing brings the Galaxy together like King’s Hawaiian,” the voiceover says at the end of the commercial, encouraging viewers to watch Marvel Studios’ Guardians of the Galaxy Vol. 3 in theaters, May 5.
The song used in the ad is “Been Caught Stealing” by American rock band Jane’s Addiction, released in November 1990 as the third single from their second album, “Ritual de lo Habitual”.