Legendary Scotch whisky maker Glenmorangie promotes its Original Highland Single Malt Scotch in a new advert.
The spot features three friends enjoying a ride in a hot air balloon and then watching the sunrise from the ground, in the desert, while sipping from glasses with Glenmorangie.
The soundtrack is provided by Michael Kiwanuka’s “Cold Little Heart”. Included on the musician’s 2016 album “Love and Hate”, is available for purchase on Amazon for $1.29.
This is not the first time the brand uses this song in its advertising campaigns. A previous advertisement, featuring a young playing pinball and drinking Glenmorangie, uses the same track.
The campaign, which carries the tagline “It’s kind of delicious and wonderful”, promotes the Glenmorangie Original 10-Year-Old, Lasanta 12-Year-Old, and the Quinta Ruban 14-Year-Old.
To celebrate the launch of his campaign, in November 2022 Glenmorangie opened an immersive pop-up phone box called the Wonder Hotline, where people had the opportunity to call the Glenmorangie virtuosos and get drink tokens, local bar recommendations, cocktail samples and a series of collectible mantra cards.