Coca-Cola My Recipe for Magic Gigi Hadid Commercial

Coca-Cola has teamed up with Gigi Hadid for its latest ad campaign, titled “A Recipe for Magic”, which celebrates the joy of cooking and eating with friends.

The spot features the model welcoming some old friends into her apartment and making pasta from scratch then enjoying it all together, with a bottle of ice-cold Coca-Cola. “Making new traditions, sharing old stories, homemade pasta – that’s my recipe for magic,” Gigi says in voiceover, while on the screen she and her friends are shown drinking Cola around the table, as they finally sit down to see the result of their work.

The spot, supported by an influencer campaign, is set to run on TV, VOD, cinema and out-of-home and on social, globally, throughout April and May.