Chevrolet shines the spotlight on its all-new 2023 Colorado in a dedicated commercial.
The spot showcases the Colorado Trail Boss, Colorado Z71, ZR2 in Glacier Blue Metallic, and ZR2 in Summit White, speeding across various types of terrain, while in the background the song “Gold” by Dierks Bentley plays.
The voiceover declares that “The all-new Chevy Colorado is made for more. Bring more. See more. Climb more. Connect more. Do more. And be more” and onscreen lines throughout the ad highlight various car features, including the segment-first stowflex tailgate, available segment-first underbody cameras, 3-inch factory lift, class-leading available 10 camera views, and the 430 lb.-ft. max torque.
The protagonist of the video is shown driving a Colorado and doing all kinds of activities, going fishing with his father and swimming with friends, traveling in the company of his beloved dog, using it to transport construction materials, and more.
At the end of the commercial, the narrator introduces the all-new Chevy Colorado and says the tagline “Made for more”.
