CHANEL has launched a new ad campaign for its CHANEL 22 Bag, starring JENNIE.
The film, directed by Inez & Vinnodh, features the K-pop icon and House ambassador taking viewers into her whirlwind of superstardom, from paparazzi flashes to the efervescence of crowds.
The song used in the commercial is “L’Amour et la Violence” by Simple Mind Version, written and composed by Sébastien Tellier, and performed by Sébastien Tellier and Corentin nit Kerdraon.
The CHANEL 22 Campaign also features brand ambassadors Lilly-Rose Depp, Whitney Peak, and Margaret Qualey. They all play the game of autobiographical fiction, showcasing the 22 Bag, which is a genuine ally for daily life.
