BOSS and the National Football League have teamed on a collection of lifestyle products for men and women, which pays “tribute to the players and the considerable training they undergo season after season, while promoting a strong, overarching message of what it means to engage and play like a Boss.”
The lineup, which includes hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms and shorts from some of the league’s most popular teams: the Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins, is showcased in a dedicated commercial.
“No matter the team, no matter the goal, no matter the point, always play like a boss,” the models starring in the ad say, urging viewers to “Be your own boss”.
The soundtrack music is “Our Moment” by The Prizefighter & Easy McCoy.
The BOSS X NFL will be launched April 24, ahead of the NFL Draft will be held in Kansas City, Missouri, this year from April 27 to 29.
