Barilla promotes its new innovative micro-engraved and bronze cut premium pasta, called Al Bronzo, in a new commercial.
The spot features a chef preparing Barilla Al Bronzo spaghetti for a young couple to whom he sends only one plate at the table. As the two lovers enjoy their meal, sharing it, it soon turns out why the chef delivered one plate only.
At the end of the commercial, the voiceover introduces the Al Bronzo pasta as “A classic with a new intensity”.
The Barilla Al Bronzo Premium Pasta is expertly crafted using an innovative micro-engraved bronze-cut method of making pasta dough, called Lavorazione Grezza, which gives pasta a robust texture and extraordinary sauce grip. Made in the U.S., with U.S.and imported ingredients, the Al Bronzo features a custom blend of the highest quality reserve batch non-GMO durum wheat that has been milled to perfection.
The song playing in the commercial is Bella Notte from Disney’s Lady and the Tramp.
The package boasts a completely revamped look in vibrant red decorated with elegant illustrations all over the box.