Sonnet, Canada’s first fully online home and auto insurance company, has released a new ad to promote its home and auto insurance coverages and highlight that times have changed and now you can buy this type of insurance, completely online, in just a few minutes.
The beginning of the commercial is set in the 1930s and features a couple in their car, talking to a friend and letting him know they are going to Plaza to renew their home and auto insurance and they’d be back in two hours. The man then asks his girlfriend to pump those tunes before hitting the road.
The next part of the commercial shows a couple in the present day, buying insurance for their home and auto, from the comfort of their living room, on Sonnet’s website, in only a few minutes, by answering some questions and choosing the coverage they want.
“The world has changed and finally insurance has, too. With Sonnet Insurance you can now buy home and auto insurance entirely online, in only five minutes,” the voiceover says at the end of the spot, urging viewers to get insured online today.
Introduced in 2016 by Economical Insurance in Canada, the digital home and auto insurance brand appealed to its target audience by using optimism in its advertising campaigns. The launch campaign, aimed at inspiring Canadians to have a glass full approach, was also centered on the idea of optimism. Ads available in both English and French have been released by the company, showcasing its products and services and highlighting how easy and hassle-free people can now buy home and auto insurance.
