Snapchat has launched a new campaign, titled “Wait’ll You See This”, which shows what it’s like to see the world the way Snapchatters do.
One of the spots features a woman on the subway using the app and turning the passengers around her in various funny characters, while in the background the a cover of the classic song “The People In Your Neighborhood” is playing.
At the end of the commercial, a QR code appears on the screen. Viewers scanning this code with Snapchat can unlock the AR experiences on display.
“At Snap, we celebrate the joy, irreverence, and spontaneity of communicating with your real friends in fun, unexpected ways. Over the years, we have pushed the boundaries of how people see and experience the world through augmented reality. AR makes conversations and experiences better, and unlocks new ways to connect with others, learn about the world, shop, and more”.
Earlier this month, on March 9, the Dutch Ministry of the Interior and Kingdom Relations and Snap launched a joint initiative to motivate young people to vote in the provincial council and water board elections on March 15, 2023. The initiative includes a unique augmented reality Lens, Filters, and Stickers, available from March 8th to 15th on Snapchat.
In February, the company announced Sounds Recommendations for Lenses and Sounds Sync for Camera Roll, new Sounds creative tools that make it even easier to create and share.
