JCPenney showcases its Spring 2023 collection in a dedicated ad, featuring a cover of “We Are Family” performed by Patti LaBelle & Judith Hill.
The spot follows pairs of women, including sisters, mother and daughter, and best friends, as they all head to a party hosted by JCPenney.
Arrived at the destination, a beautiful place outdoor, they spend quality time together, singing, dancing and having fun, all while showcasing pieces from the iMPower by Prabal Gurung collection, which is a limited-edition line of dresses for women of all shapes, sizes, ethnicities, ages and lifestyles.
The collection, launched on JCPenney’s website and in select stores earlier this month, on March 2nd, consists of 25 dresses and jumpsuits that range in size from XS to 3X, all priced under $100. Shoppers can choose from silhouettes that include a belted off-the-shoulder mini, a sequined LBD, cool daytime shirt dresses.
