Italian lingerie brand Intimissimi has teamed up with Jennifer Lopez for its Spring/Summer 2023 campaign.
The singer/actress, who officially became an ambassador for the brand earlier this month, on March 6, wears some of the pieces she loves from the PrettyFlowers collection, such as the Pretty Flowers Sofia Balconette Bra (€ 43,90), Pretty Flowers Briefs (£21.00), and a silk kimono (€109,90), while listening and dancing to Franco Simone’s song “Il cielo in una stanza” on a vinyl pick-up in a house from Positano (a stunning Italian coastal town). At some point, she realizes that someone trespassed and is taking photos of her so she asks her furry friends to go get him, making the intruder run away.
The collection features nuances of fuchsia, the orange of the sun and the turqoise of the Mediterranean Sea.
The Pretty Flowers bras and the briefs are available in ten color options, including Black/Ivory, Deep Blue/Vanilla, Black, Pink Silk, Valentine Pink/Ivory, Sweet Lavender/Ivory, Apple Mint/Ivory, Flame Scarlet/Ivory, Airy Blue/Ivory and Digital Turqoise/Ivory.
Jennnifer Lopez’s partnership with Intimissimi follows the debut JLO Jennifer Lopez x Revolve collection launch this month.
The brand offers free shipping exclusively for its My Intimissimi loyalty customers.