Chime has launched a new ad campaign to promote its services and highlight that “it’s banking the wat it should be.”
One of the spots tells the story of Ruby, a young woman whose side hustble becomes her real hustle. She works in the corporate world but is passionate about baking cupcakes and the positive feedback she gets from a friend from work, and the support she gets from Chime, including early paydays, easy credit building with Credit Builder, fee-free overdrafts, and more – all with no monthly-fees – make her confident that her truck bakery business, called “Ruby’s Bakery”, will be sustainable.
The ad, set to the uplifting tune of “Feels” by Calvin Harris (feat. Pharrell Williams, Katy Perry & Big Sean), shows how Ruby works towards accomplishing her dream of turning her passion into a job and ends with her being visited by her former colleague at her new “office”.
Viewers are reminded that “when your money’s good, you feel good” and are encouraged to join the #1 most loved banking app and get started at Chime.com.
