Candy Crush has teamed up with Saweetie to promote the Candy Crush All-Stars tournament, which gives 10 All-Star finalists the chance to reach the Live Final in London to take home a share of some jaw-dropping prizes.
The “ICY GRL” rapper stars in a 30-second ad titled “All Stars Heist”, that shows her trying to steal the Icebox briefcase containing the three championship rings worth $75,000 in total, designed by Atlanta-based jeweler Icebox. “Told you they’re not your rings,” she hears a man saying before he vanishes into thin air.
“You gotta Play Candy Crush Saga to win the All Stars Championship Rings” onscreen lines read at the end of the 45-second spot, which also showcases the three handcrafted rings, which are iced out with rare gems inspired by the game’s iconic candies, dripping in Amethysts, Yellow and Orange Sapphires, Rubies, Blue Topaz and Brown Tourmaline, and set into the 14K Gold Candy Drip for a color-popping sensation.
The free-to-enter Candy Crush All Stars tournament kicked off on March 23 and gives players over 18 years old from select markets who are Level 25 and higher the possibility to compete in round one until April 3. The finalists of this round will then go on to compete in the quarter-finals and semifinals before the ten finalists are invited to fly to London on May 25 for the final showdown. The winners will take home a share of the $250,000 prize pot and the championship rings.