Brioni has launched its Spring/Summer 2023 campaign film, starring house ambassadors Jude Law and his son, Raff Law.
Set to an uplifting piece of instrumental music, the ad features the two actors in the comfort of their familial relationship, taking pleasure in the time spent together. They talk to each other, laugh, relax under the sun, read, have a tea, and play music, all while wearing soft and light garments, that are meant to move with the body.
This is not the first time the actor and his son share the stage together. They have also co-starred in the brand’s Fall/Winter 2022 and Spring/Summer 2022 campaigns.
“The Brioni dedication to their craft and quality is inspirational, and I’ve always loved wearing their garments. It’s especially joyful to be working alongside Raff with a House rooted in Rome. I formed a special connection with that city during the shooting of The Young Pope, and it feels wonderfully comfortable and like a homecoming,” Jude Law said in a statement. His son, Raff, declared that they share a lot of passions and one of those is that they both have a love for clothing and Brioni is something they agree on.
