AT&T One Shining Moment Commercial Song

AT&T One Shining Moment Commercial Actors

AT&T has launched its March Madness-themed campaign, starring Lily and a host of basketball legends, to showcase how AT&T products and services complement the way fans watch March Madness and highlight that it’s always better to watch the game in the company of family and friends.

In one of the spots, Lily, Adam Morrison, A’ja Wilson, Steven Adams, NBA veterans Greg Oden, Christian Laettner, Adam Morrison, New York Liberty (and former Oregon Ducks) player Sabrina Ionescu and the Indiana University cheerleader Cassidy Cerny and friends come together on a beach to celebrate March Madness with the ultimate One Shining Moment singalong. “One Shining Moment” is the tournament’s iconic theme song and this is the first time a brand has received permission to do so from its writer, David Barrett.

The “Madness Loves Company” campaign, from creative partner BBDO LA, is set to run throughout the games airing on both CBS and Warner Bros. Discovery.

“The ‘Madness Loves Company’ campaign celebrates the connections with others that make March Madness fandom more fun,” Valerie Vargas, svp, advertising and retail marketing, AT&T, said in a press statement. “Our target audience data shows college basketball fans want to stay connected to their fandom all tournament long, and AT&T is an expert in the business of connection. Whether at home, on the go or attending the tournament events, fans can rely on AT&T to enjoy the Madness together,” Vargas added.

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