Volkswagen highlights that “Electric Feels Good” in its latest ad, which also served as its Super Bowl ad, this year.
The spot, created in partnership with Type1/TAXI and Radke, is set at a gas station where a man entered only to buy a chocolate bar and brag about the fact he doesn’t need gas because he drives the ID. Buzz, Volkswagen’s all-electric reimagining of the legendary Microbus. The man goes back to the car doing a robot-like dance to the rhythms of Mr. Roboto, a popular 80’s song by Styx.
The commercial, which is also a nod to an iconic Volkswagen spot from 1999 starring Tony Hale, ends with the
tagline “Electric Feels Good” appearing on the screen.
“Volkswagen has always been The People’s Car. And as we help lead the transition to electric mobility, we wanted to bring VW’s spirit of joy and optimism to a conversation that often feels too scary or too activist. This is pure VW fun, backed by some pretty amazing technology.” said Lynne Piette, director of marketing for Volkswagen Canada.
The ID. BUZZ is expected to arrive in Canada in 2024.