Triscuit Original Crackers Gordon Ramsay Commercial

Triscuit has teamed up with Gordon Ramsay to promote its Original Crackers.

The famous chef stars in a 30-second ad for the brand, in which he shares his opinion about the snack to a friend.

Holding a pack of Original-flavored Triscuit crackers, he tells her that these crackers are just like him – crunchy on the outside yet incredibly wholeseome on the inside. When his friend points out that he forgot to mention “salty”, Ramsay immediately replies that he’s not salty.

The commercial ends with the voiceover saying the brand’s tagline, “Unapologetically Wholesome”.

The Triscuit Original crackers are backed with 100% whole grain wheat and made with sea salt for a simple taste. The thick squares hold up well with a variety of toppings, so consumers can enjoy them with cheese, tomatoes, butter, avocado and many more.

Gordon Ramsay has starred in ads for several other brands, including AT&T and MasterClass.