
Skechers has released its Super Bowl 2023 commercial, starring Snoop Dogg.
The spot features the rapper as he demonstrates how Skechers Hands Free Slip-ins fits every part of his unique life, highlighting that these shoes are made for all walks of life.
Dogg is shown flying on a private jet, performing on stage, during a concert, riding a bike, giving his dog a haircut, coaching Tony Romo, and chilling with his feet on a desk.
Asked by his friend Martha Stewart, who makes a short appearance in the ad, how he does all this stuff, he reveals that Skechers is the answer saying these shoes are made for all walks of life.
The soundtrack music is Snoop Dogg’s megahit song “Who Am I? (What’s My Name?)”.
Skechers has also partnered with Martha Stewart and Sugar Ray Leonard to tout its Arch Fit styles and with pop superstar Ava Max to promote the Skechers UNO. Other celebrities that appeared in ad campaigns for the brand include singer Willie Nelson, fitness gurus and television personalities Brooke Burke and Amanda Kloots, Dodgers pitcher Clayton Kershaw, golfers Brooke Henderson and Matt Fitzpatrick, former football players and broadcasters Tony Romo, Howie Long and Cris Carter, and NASCAR legend Rusty Wallace.