Hellmann’s has enlisted Jon Hamm, Brie Larson and Pete Davidson for its new “Make Taste Not Waste” campaign.
The spot, which marks the mayonnaise brand’s Super Bowl 2023 commercial, features tiny versions of Jon and Brie stuck in a fridge filled with leftovers and a jar of Hellmann’s. Asked by John if she has any idea why they are in a fridge, Brie helps him understand they are Brie and Ham, aka Brie (cheese) and ham, and they are dinner. “With Hellmann’s, all these leftovers can be anything,” the Mad Men star says, pointing to various produce around them.
At this point, someone opens the fridge and stares at them. “Is that Pete Davidson?” asks Hamm, adding “He really is everywhere.” “I’m gonna eat you, guys,” he tells them.
The next scene shows a panini maker crafting a “Hamm and Brie” panini, topped with Hellmann’s mayonnaise. Hamm and Larson are then seen outside the fridge, standing across from Davidson, who takes a bite out of his sandwich. “You guys are really delicious,” he says with his mouth full, which makes Hamm reply “That’s weird.”
At the end of the commercial, viewers are encouraged to get creative in the kitchen with ingredients found in their fridges and “Make Taste, Not Waste”.
