Heinz UK has launched a new ad campaign, titled “UNBEANLIEVABLE”, to promote its new Heinz Beanz Bowlz, a range of delicious ready meals packed with plant-based goodness.
One of the spots, which promotes the Heinz Jalfrezi Curry Beanz Bowl, features a woman surprised to see that one of her coworkers is enjoying a healthy lunch at the office. The young man is having a Heinz Jalfrezi Curry Beanz Bowl for lunch, which looks absolutely delicious.
“A healthy meal, nicked from the office freezer? Un-Bean-lie-Vable,” the voiceover says in the 10-second ad, which ends with the Heinz Jalfrezi Curry Beanz Bowl shown on the screen.
Each Beanz Bowl is under 450 calories and provides two to four portions of the recommended 5 a day. They contain no artificial ingredients, are high in fibre and high in protein too. The Beanz Bowls are now available at Asda in 5 world-inspired flavours: Heinz Jalfrezi Curry Beanz Bowl, Heinz Korma Curry Beanz Bowl, Heinz Smoky Chilli Beanz Bowl, Heinz Herby Tomato Beanz Bowl and Heinz Fragrant Coconut Beanz Bowl.