Coca-Cola has released a new ad to promote its Coca-Cola Zero Sugar Move limited edition, created in partnership with Rosalía.
The spot features the award-winning artist singing juxtaposed with footage of a metaverse-inspired avatar of her.
At the end, the beverage special edition, which has a striking packaging design, with vibrant pink inspired by her playful and creative personality, minimalistic black, representing her bold elegance, and sketches she drew during a creative workshop.
Serving as soundtrack is Rosalía’s newest single, “LLYLM”, formerly titled “Lie Like You Love Me,” which embodies the concept of transformation through a genre-crossing journey and features multiple languages, including a full section in English.
Scanning the QR code on the Coca‑Cola Move cans and bottles, consumers can enter a portal to the Coca‑Cola Creations Hub and live a variety of cinematic experiences. They can thus access behind-the-scenes content of Rosalía recording her new single, take a personality quiz that creates custom 3D, metaverse-inspired avatars and playlists based on fan responses, and watch a music video that celebrates all versions of the artist by incorporating live action photography and animation sequences.
