Citroën showcases the new e-C4 X, the largest electric-only model the brand offers in the UK, in a new advert.
The spot features images of a boy in the back seat of an e-C4 X juxtaposed with footage of him playing the double bass on a stage. The advert aims to highlight the supremely comfortable, stress-free and calming experience passengers get to have thanks to Citroën’s Advanced Comfort Programme by showing construction workers in the city streets who appear as if time stopped. This allows the boy to feel relaxed ahead of his concert and perform at his best.
At the end of the video, the voiceover introduces the new e-C4 X Electric and says the tagline “Nothing moves us like Citroën.”
The e-C4 X sits on the same e-CMP platform that underpins the Vauxhall Mokka-e, Peugeot e-2008, and the Citroen e-C4 and combines the elegant silhouette of a fastback with the modern attitude of an SUV, whilst maintaining the timeless refinement and spaciousness of a 4-door car. It has a 136HP electric motor and automatic gearbox, three driving modes (Eco, Normal, and Sport) for real driving pleasure with zero emissions whilst driving, and offers up to 222 miles of range.
The all-electric vehicle is available to order now with first UK deliveries expected by Spring 2023.