TurboTax has released its 2023 commercial and encourages people to not do their taxes and let, instead, a TurboTax expert to do them.
The spot, titled “Not Taxes,” features a diverse cast of people doing various things that represent hobbies or other leisure activities, called “not taxes”. Some of them are shown hiking and admiring stunning views, others are shown playing chess, a same-sex couple is shown getting married in an open-air setting, a father is shown sleeping holding his son in his arms and snoring, a woman is shown swimming in a pool, a man is shown playing the piano, and another one is doing yoga by the pool. They all have the time to pursue their hobbies thanks to the fact that they have a TurboTax expert doing their taxes for them.
“Once you’ve met with a TurboTax expert, who’ll do your taxes for you, you’re free to do… Not Taxes,” the voiceover says, listing then some of the “Not Taxes” things they can do, such as “Show your eyes things that are not taxes, show your brain things that are not taxes, taste no taxes, see if no taxes makes you laugh… or cry”, “try on not taxes in pink”, “play not taxes so loud, the neighbors can hear.”
At the end of the commercial, the voiceover urges you to “Come to TurboTax and don’t do your taxes” and “Meet with an expert who’ll do them for you, so you can do… not taxes.”
The song playing in the background is “Plantasia” by Mort Garson, from his electronic album “Mother Earth’s Plantasia” – commonly referred to as simply “Plantasia”, first released in 1976. The album is available for streaming on Amazon, as well as for purchase in various formats – as Audio CD, MP3 and Vynil. Prices start from $6.18.
