Totally Money promotes its credit app in a new advert, which marks the first work of London-based agency St Luke’s for the brand.
The animated spot aims to illustrate that Totally Money helps users reach their goals by featuring a diverse cast of people literally climbing higher through the sky on hanging stairs until they go above the clouds and arrive at their dream destination, which is, for some, a bigger house for their family, a dream wedding for a bride-to-be, a much-needed vacation for another family, a new car, and more.
At the end of the advert, the voiceover declares that Totally Money’s personalised plans could help your credit score climb higher, urges viewers to download the app for a free credit report, and adds the tagline “You’ll Totally Get There.”
The soundtrack music is My Way Up by Molly Kate Kestner.
Totally Money provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score.
With Totally Money, which is UK’s only FREE live credit score, users can see recommended actions and move closer to their goals, improve their score and unlock better credit offers and get notified whenever something important happens in their credit report.
The campaign debuted on December 28 and is set to run across TV, VOD and YouTube for three months.
