Liberty Mutual has released a new commercial to promote its Home Insurance and has come up with a catchy song to help you remember that.
The 30-second ad opens with a Liberty Mutual representative stating that research shows people remember ads with a catchy song and presents a song aimed at helping viewers remember that Liberty Mutual helps customize your home insurance. At this point, the video cuts to a couple of homeowners in their living room, talking about Liberty Mutual. When the wife tries to tell her husband that Liberty Mutual customizes your home insurance, the wall splits in two and reveals a band of puppets performing a song about Liberty Mutual. “Custome Home Insurance created for you all. Now the song is done, back to living in your wall,” the stuffed animals sing.
Shocked by the unexpected guests, the husband cannot help from asking “They’re just gonna live in there?” and the lead singer’s voice is heard answering “Yess.”
The commercial ends with the tagline “Only pay for what you need” appearing on the screen.
The Boston-based company, the sixth-largest auto and home insurer in the U.S., sells full lines of coverage for automobiles, homeowners, small commercial, valuable possessions, and personal liability insurance. It is famous for its ad campaigns featuring Doug and LiMu Emu, which was created with cutting-edge CGI technology.
