Kia continues its “Make your move” campaign with a new installment, highlighting that it extended its support of the Australian Open as Major Partner to 2028.
The spot features footage of the tennis champion Rafael Nadal on the court juxtaposed with images of several individuals moving in a specially designed setting to generate power for Kia EV6 fleet. They are actually following in Nadal’s footsteps as part of the “Make your move” interactive game, which allows them to watch the tennis player in action on a large screen and copy his moves while standing on a special floormat.
The music used in the ad is the 2022 song “I’ve Got To Move” by Andy Cooper.
Earlier this month, on January 10, Kia hosted an official vehicle handover ceremony at Federation Square in Melbourne, where it presented Australian Open officials with a fleet of 130 vehicles featuring the popular Carnival MPV, Sorento SUV, Sportage SUV, and fully electric EV6 crossover. These vehicles are used to provide transport for players, match officials, and VIPs around Melbourne for the full duration of the tournament.
Kia has also showcased its new, high-performance, fully electric EV6 GT at the Grand Slam Oval booth.
