FanDuel has launched a new campaign, called “Kick of Destiny”, starring Rob Gronkowski.
The spot features the legendary NFL tight end being called by an agent and asked how a Super Bowl commercial sounds for him. He says “Great” and asks what he has to do, but the agent’s answer confuses him as she tells him he needs to kick a 25-yard field goal during the third quarter with $10 million in free bets on the line if he connects. The agent also tells him that this event, called “Kick of Destiny”, is going to be live, in front of millions of people. Gronk asks her what “Kick of Destiny” is but she hangs up, telling him they’ll see each other in Phoenix.
As he watches a billboard on a building, outside, featuring a photo of himself promoting Kick of Destiny, he concludes he better calls Vinatieri.
The Kick of Destiny will be filmed live from a field in Arizona near Glendale’s State Farm Stadium, with the NFL and broadcast partner Fox cutting to the field live for Gronk’s attempt, which will take place during a 30-second window during the third quarter of the big game. In the meantime, Gronk will be training with iconic Patriots kicker Adam Vinatieri.
Any customer who places a bet on Super Bowl LVII of at least $5 at FanDuel Sportsbook will be eligible to get a portion of the winnings if Gronk splits the uprights.
Fans 21 and over will have the opportunity to attempt their own field goals at the Super Bowl Experience at the Footprint Center in downtown Phoenix for a chance to win $25 at its in-house FanDuel SportsBook.
“We expect the FanDuel live kick of destiny to bring the bold impact of over 100 million people all cheering for Gronk. It’s an unprecedented field goal attempt on live TV and no one on earth knows how the spot will end!,” Andrew Sneyd, FanDuel’s executive vice president of marketing, said in a press statement.
Gronkowski became an exclusive FanDuel partner in December 2022 and will appear regularly on FanDuel TV’s Up & Adams with Kay Adams, among others.