Burger King has dropped a new ad to promote its $5 Your Way Meal.
The spot, part of the fast-food chain’s “You Rule” campaign, features the Chicken Jr., the Whopper Jr. and the Bacon Cheeseburger, the three tasty options customers can choose from when purchasing this $5 meal, along with fries, nuggets and a drink, the other menu items that complete the fan-favorite meal.
The voiceover, who sings an original song set to the tune of brand’s iconic “Have it Your Way” jingle, first introduced in the 1970s, confirms that this is the real price, while on the screen a woman wearing a paper golden crown is shown.
Described as “a play on the QSR chain’s mascot and famous paper crowns in an effort to deliver the message that Burger King guests are royalty”, the fast-food chain’s new “You Rule” campaign debuted on October 10 and also includes several other ads, featuring an original remix of the “Have it Your Way” jingle, first introduced in the 1970s. The chorus of the catchy song is “You rule, you’re seizing the day at BK. Have it your way!”.