Apple TV+ has enlisted Timothée Chalamet for its new ad campaign, which shows off its original programs and big-name lineup.
Titled “Call Me With Timothée Chalamet”, the campaign film features Chalamet falling head-over-heels for Apple TV+, marveling at some of its shows, such as “Causeway,” “Selena Gomez: My Mind and Me” and the Jason Sudeikis comedy “Ted Lasso.” The award-winning actor begins to wonder why he does not yet have a role on Apple TV+ and starts to fantasize about future acting jobs while he’s home alone, in a car, surrounded by fans, attending a press conference and even at a spa.
As the spot ends, Chalamet whispers, after seeing the homepage for Apple TV+, “Scorsese, DiCaprio, De Niro” and then, looking at the camera, asks “Hey Apple, call me?”
The soundtrack music is “Que c’est triste Venise” by Charles Aznavour.
Last year, in January, Apple TV+ had a similar campaign, featuring John Hamm. Titled “Everyone but Jon Hamm”, the spot featured Hamm asking Apple, after realizing that everyone is in Apple TV+ shows except him, “Did I do something to offend you?”