The sports betting and fantasy platform DraftKings has enlisted Kevin Hart to star in its newest ad campaign.
One of the spots features the comedian wearing a white DraftKings-branded bathrobe and promoting the platform’s selection of Blackjack games. After receiving a notification on his phone, from DraftKings, which invites him to play the biggest selection of Blackjack games, Hart urges viewers to look at all those Blackjack games and mentions Spanish 21, Vacation Blackjack and Touchdown Blackjack. He then asks if this is some kind of old Vegas bufet where you put waffles next to crabs and encourages audiences to smack him in the face with all those because he wants them all, while on a table near him a Swedish bufet, with several types of foods, is shown.
Kevin Hart, who will also feature in DraftKings’ Super Bowl 2023 commercial, is no stranger to advertising at all. He has also appeared in ads for numerous other brands, including Beyond Meat, Sam’s Club, JPMorgan Chase, Old Spice, and more.