Voltaren Arthritis Pain Gel treats arthritis pain at the source, so you can be there for the important moments with the ones you love” this is the idea behind the latest campaign for the brand’s Arthritis Pain Gel.
One of the spots, titled “The Joy of Embracing New Movements”, features a man who uses the Voltaren Arthritis Pain Gel in order to relieve join pain and be able to accompany his pregnant wife to couple yoga classes.
The voiceover declares that Voltaren reduces stiffness and improves mobility by targeting the source of arthritis pain, and also mentions that “it’s not just movement, it’s having her back”.
The commercial ends with tne tagline “The joy of movement” appearing on the screen.
Other spots in the campaign show a dancing sing language interpreter, a man who takes his father, who is in a wheelchair, on a walk up to a hill to relieve one of his fondest childhood memories, a man who cooks a meal for homeless people, and more.
Voltaren Arthritis Pain Gel is the first full prescription strength, clinically-proven nonsteroidal anti-inflammatory gel. The product is available over-the-counter with a proven safety profile.