Turo, the world’s largest car sharing marketplace, encourages people to enchant their everyday in one of its latest ads.
The spot, part of the brand’s new “Open the door to extraordinary” campaign and titled “Road Trippers”, opens with a young woman in her NYC studio, who grabs the phone and decides to book a Toyota 4Runner 2021 on the Turo app, for a road trip with her friends.
Set to the tune of a catchy song, the commercial continues by featuring a diverse cast of groups of friends on a road trip in the same SUV and ends with the tagline “Open the door to extraordinary” flashing across the screen.
Turo offers its users the chance to rent a vehicle via an online and mobile interface in over 56 countries. They can browse cars by brand and pick from a rich selection, including Jeep, Tesla, Porsche, BMW, Subaru, Toyota, Nissan, and more. They can also choose by destination and by experience, as well as read reviews of the hosts available on the app.
