TUMS, America’s #1 heartburn brand, advertises its range of products in a new spot.
The ad, part of the “Love Food Back” campaign, is an original take on a classic movie scene and features a loaded jalapeño chicken wrap arriving at an airport in a taxi and making a mad dash through the airport to embrace a woman who – it turns out – loves him, but took distance because of the heartburn she felt. Luckily, there is Tums, which helps people experience heartburn relief fast, and the two are able to share a loving embrace before departure.
At the end of the commercial, the Tums range – including Tums Chewy Bites Assorted Berries, Tums Ultra Strength 1000 Assorted Berries, Tums Smoothies Assorted Fruit, and Tums Naturals – is shown on the screen.
Tums chewable antacid tablets provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief associated with these symptoms.
The soundtrack music is the 1984 power ballad “Can’t Fight This Feeling” by the American rock band REO Speedwagon.
The song is available for purchase on Amazon for $1.29.