Pourri advertises its Sole~Pourri Shoe + Foot Spray in a new ad.
Titled “Flip That Funk”, the spot features the award-winning Amsterdam-based dance troupe the Ghetto Funk Collective performing a dance to the rythms of the original song “Funk Check!” Feat. RC & The Gritz and Black Joe Lewis. The track has been written and recorded in collaboration with Texas-based producers Matt Pence and Electrophunck (Jason Burt) and is available to download on Spotify and Apple Music from October 27.
The commercial ends with the tagline “eliminate 99% of funky shoe odors”.
According to the brand, Sole~Pourri harnesses the power of its proprietary Funk Lock Technology to eliminate 99% of shoe and foot odor, leaving an aroma of earthy freshness with the scent of cedarwood and eucalyptus. All you need to do is spritz shoes, feet, or gym bags 3-5 times to fight the funk all day long.
The ~Pourri range of products also includes Poo~Pourri Before-You-Go Bathroom Spray, Home~Pourri Air + Fabric Spray, Pit~Pourri Aluminum-Free Deodorant, Pot~Pourri Smoke Odor Eliminator, Pet~Pourri Pawsitively Fresh Air + Fabric Spray and 2-in-1 Odor Eliminating Candle. The products are available for purchase online and at select retailers.