O2, the UK’s largest mobile network, has unveiled its Christmas advert, which aims to raise awareness of the National Databank, an initiative developed by O2 in partnership with Good Things Foundation to help tackle data poverty, and to get data into the hands of those in need this festive season via bespoke O2 Christmas SIM Cards.
The spot, created by award-winning animation director Joseph Mann, features a girl named Billie and her friend, the O2’s loveable robot Bubl, who – after noticing a lonely “snowgran” on her walk back home – decide to surprise her with a thoughtful gift: a Christmas card in which they place an O2 Christmas SIM Card. This tiny item helps her get in touch with her family and friends for the festive season and become the smiley granny the neighborhood once knew. As her carrot nose falls to the ground and snows starts melting, Billie and Bubl are delighted to see her real face.
“We set off the National Data Bank to help those in need stay connected. Send free data to someone who needs it on us,” the voiceover says at the end of the advert, which is set to a slow instrumental part of Ed Sheeran’s hit single “Perfect”.
The spot debuted on TV on 7 November during “I’m A Celebrity Get Me Out Of Here” on ITV.
As part of the campaign, O2 will be gifting one million GB of data via a Christmas SIM Card initiative. The SIM Cards will be available in store and online via a dedicated campaign landing page where O2 customers can apply for an O2 Christmas SIM Card voucher for either themselves or as a gift for someone they know.