Jaeger-LeCoultre showcases its feminine Reverso Classic Duetto watch in a commercial starring Anya Taylor-Joy.
The 30-second ad, titled “A New Turn” and inspired by the theory of “The Butterfly Effect”, in which the tiniest change in nature creates an unstoppable chain reaction, features the British actress against a backdrop of projected imagery expressing the Butterfly effect in motion which is very true for Reverso, as swiveling the watch reveals a second expression of time.
“One beat and the world sings in unison. One spark and it lights up the minds of millions. One life, and it shapes your story. One light to expand your horizon. One second, and eternity begins its journey. One gesture, and watchmaking takes a new turn,” the voiceover says, while Anya Taylor-Joy, clad in a white dress, is shown adorning the Reverso Classic Duetto.
The Reverso Classic Duetto features a rectangular case, reversibility and iconic gadroons while displaying two rows of diamonds on its reverse side.