H-E-B knows that the holidays wouldn’t be complete without a special meal surrounded by family and focuses on its fresh meat in its latest ad, part of the “Here Everything’s Better” campaign.
Titled “Holiday Roast”, the 30-second spot features a young couple purchasing a Gold Ribbon Roast crafted by Chip, an H-E-B worker, and taking it home, where it is prepared with lots of Texas spices for the Christmas lunch.
“The holidays wouldn’t be the holidays without H-E-B,” the voiceover says at the end of the commercial, which is scored by a cover of Gwen Stefani’s 2018 single You Make It Feel Like Christmas ft. Blake Shelton.
The San-Antonio-based supermarket chain encompasses over 340 locations across the state of Texas and brings in droves of loyal customers. People can find, in stores and online, H‑E‑B Beef Shoulder Roast Boneless Whole, USDA Select, Gold Ribbon (priced at $53.13 each for an average 11.5 lbs) and H‑E‑B Beef Bottom Round Rump Roast, Boneless, USDA Select, Gold Ribbon (priced at $59.11 each for the same quantity).