Gucci has launched its Gucci Gift campaign film, from Jordan Hemingway.
The spot features a diverse cast of models on a train in motion (called “Le majestic trains de luxe) under a starlit sky. According to the fashion label, the campaign, which draws inspiration from the magic of travel and aims to highlight the wonders that can be found along the journey, takes viewers on a trip toward the festive season and the moments of togetherness it brings. They can witness some of the moments the passengers get to experience on the train de luxe, where they showcase various Gucci creations, and the joy overwhelming them once arrived at the destination.
The soundtrack music is Twenty-Four Hours From Tulsa performed by Gene Pitney.
This is not the brand’s first collaboration with Jordan Hemingway. The videomaker also worked with Gucci for its GG Psychedelic 2020 campaign.