Cisco highlights, in its latest commercial, that a cyber attack can grind everything to a halt but Cisco security keeps your company moving forward by securing the people and devices that connect to your network.
Developed in partnership with French agency BETC, the spot aims to illustrate the idea that, with Cisco, IT managers are able respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. A woman is shown leaping and dancing around and creating mischief in an office where everyone and everything is frozen in time. Eventually, normal service is resumed when she clicks on the Cisco security system.
Scored by an uplifting dance song performed by a female musician, the commercial, which utilizes freeze-frame video effects, ends with the voiceover declaring “A cyber attack can grind everything to a halt. Cisco security keeps your network and your company moving forward. Because if it’s connected, it’s protected”.