CHANEL promotes its Cruise 2022/23 fashion show in Miami, in a new commercial, directed by Sofia and Roman Coppola.
The 50-second film, shot at the Faena Hotel in Miami Beach, includes footage of sunny Miami and of people doing water sports, diving in a pool, or simply relaxing in the sun, while in the background the song “This town” by the Go-Go’s is playing.
According to the fashion label, the contemporary glamour of the silhouettes resonates with its legendary iconography: water sports and bathing in the sea at dawn. There also are familiar references, such as graphic motor racing checkered flags, crisp tennis whites and the kind of vampish swimsuit-and-tight combos.
First unveiled on May 5th 2022 in Monte-Carlo, the collection includes 67 looks and is now available for purchase online and in boutiques.
The show, which took place on November 3rd, comes 14 years after Chanel’s first show in Miami, when Karl Lagerfeld chose the Raleigh Hotel to present the 2008-09 cruise collection.