California Lottery Ugly Holiday Sweaters Christmas Commercial

California Lottery Ugly Holiday Sweaters Christmas Commercial

California Lottery has dropped its Christmas commercial, tackling the issue of ugly holiday sweaters.

Created in partnership with agency DnG via Spinach and production company Cornershop, the spot features several persons wearing Christmas-themed jumpers at a gathering, where a mustached-man is playing the piano and singing a song. “Why do we love wearing ugly sweaters?” he asks toward the end of the ad, giving an answer: “For the same reason we give the gift of Scratchers. Because a little play can make your day”.

California Lottery urges viewers to give the gift of Scratchers this festive season because these are the perfect gift. The lottery’s “The Perfect Gift” Scratcher, priced at $10, gives you 20 chances to win all lined up in rows. You can uncover a prize-winning bell symbol, a gift symbol to win $500 instantly, and multipliers that double or multiply your prize 10X. In addition, this gift offers up to 20 chances to win a top prize of up to $1,000,000.

At California Lottery website you can discover your perfect Scratchers match by playing the SCRATCHMAKER Quiz, use various filters to find Scratchers by game type or by price, search by game name or number, choose your favorite Scratchers to see odds, prizes, and what the games look like scratched and unscratched. Moreover, you can learn how to play and find 2nd Chance and Check-a-Ticket barcodes at a glance.

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