AT&T continues its “Live Like a GIGillionaire” campaign with a new installment, in Spanish, which promotes the Fiber Internet.
The spot features a father who secretly prepares a surprise for his two children for the winter holidays. Inspired by their shared love for football, he crochets a jumper for each of the kids and, on Christmas day, they all watch a football game together.
At the end of the commercial, the voiceover urges viewers to live football like a GIGillionaire.
The brand’s “Live Like a GIGillionaire” campaign also includes several other spots, some of which feature celebrities. In one of them, which also marked AT&T’s Super Bowl 2022 commercial, Demi Moore and Mila Kunis share the screen.
The song playing in the commercial is a cover of Cielito Lindo, a popular Mexican song popularized in 1882 by Mexican author Quirino Mendoza y Cortés.
AT&T Fiber comes with simple, straightforward pricing, with no price increase for 12 months, no annual contracts, no data caps, no equipment fees, and security included at no extra cost.