Adidas celebrates the FIFA World Cup with a new commercial from agency TBWA, which reunited the brand’s football family.
Inspired by the attitude that when football is everything, “Impossible is Nothing,” the spot features Jude Bellingham, Pedro “Pedri” Gonzalez Lopez, Karim Benzema, Lionel Messi, Son Heung-Min, Achraf Hakimi, and Serge Gnabry enjoying their last moments before the ball starts rolling. The football stars are shown reuniting and displaying their excitement and unique pre-tournament preparations.
British artist and fan STORMZY, who narrates the ad, also makes an appearance, joining the squad. Die-hard fans will most certainly recognize the references to moments, places, and players, such as framed family photos, fridge magnets, postcards, cross stitch hangings, and more, included in the video.
“There is a moment every four years when nothing really seems impossible. A moment when footballers and fans come together in the belief that they will really be able to take the trophy home,” Florian Alt, VP of Global Brand Communication at Adidas, said in a press statement.
The song playing in the Adidas FIFA World Cup commercial is Live Is Life by Opus.
The brand will create an official Adidas fan zone on the ground in Qatar, called “Al Rihla Arena”, where fans will have the opportunity to watch every game live, test their skills on the specially designed pitch, be in with a chance of meeting their favorite football legends and capture a range of content through augmented reality.