Virgin Media has launched a new creative campaign to introduce its WiFi guarantee, which is the fastest of any major provider.
Created by the company’s UK agency of record, VCCP, and directed by award-winning director Jeff Low, the main spot opens with a Highland cow’s face and only a few seconds later it is revealed that the cow is actually riding a Triumph Bonneville, which is a British motorcycle icon, heading towards the breath-taking views of the Scottish Highlands.
“Why walk when you can ride?” the voiceover asks at the end of the spot, which is set to the iconic Patrick Swayze’s Dirty Dancing track “She’s Like The Wind“.
The campaign, set to run until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube), aims to highlight Virgin Media’s commitment to pave the way by providing the fastest guarantee of any major UK provider and demonstrate how the company’s market-leading speed credentials and new Wifi guarantee solidifies its leading position.
“The Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity,” Amy Gilbert, Marketing Director at Virgin Media O2, said in a press release.