Tropicana advertises its Tropicana Pure Premium orange juice in a new ad.
The spot, part of the brand’s “Sip Your Sunshine” campaign, features a man who, after plowing the alley in front of his house following a heavy snowfall, finds himself covered in snow falling off the roof.
“Whatever your morning brings, sip your sunshine,” the voiceover says at the end of the 15-second commercial, which also sees the man drinking a glass of Tropicana that he receives from his wife.
The soundtrack music is Ella Fitzgerald’s 1958 single It’s a Lovely Day Today. The song is available for streaming and purchase on Amazon.
The “Sip Your Sunshine” campaign, developed by creative agency Cramer-Krasselt, includes several other spots directed by Nick Ball, that feature a variety of scenarios in which bad or dangerous things happen to different people, but they keep their cool thanks to Tropicana. The brand highlights thus that, whatever the day brings, Tropicana will bring the sunshine.